Privacy Policy

1. Information We Collect

To provide you with a smooth and secure experience on Local Launch, we collect only the essential data required to create, manage, and grow your online business. We take your privacy seriously, and all information is collected with transparency and purpose.

🧑 Personal Information

• Name: To personalize your dashboard and business site.
• Email Address: For login, verification, support, and important updates.
• Phone Number (optional): If you provide it, we may use it for support or order updates.

🏪 Business Information

• Business Name & Slug: Used to create your online store (e.g., yourstore.locallaunch.in).
• Address & City: To display store location and for discovery in local searches.
• Business Type & Category: Helps customers find the right store by filtering relevant listings.
• Logo & Images: To visually represent your brand on your poster and site.

📊 Technical & Usage Data

• Device & Browser Type: For optimizing design and features based on your device.
• IP Address: For location-based services and to secure accounts from fraud or abuse.
• Page Visits & Interactions: Helps us understand what features are useful and where improvements are needed.

All data is collected with your consent, and only for purposes directly related to your usage of Local Launch. We do not collect sensitive personal data such as financial details, biometrics, or Aadhaar-related information unless required by law and with your permission.

2. How We Use Your Information

We use the information you provide to operate Local Launch effectively, to help your business grow online, and to ensure your experience is secure, reliable, and personalized.

🛠 To Provide and Maintain the Service

• To create and manage your digital storefront (e.g., yourstore.locallaunch.in).
• To verify your identity and securely store your business data.
• To allow customers to view your products and place orders if enabled.

📢 To Communicate With You

• To send service-related notifications, platform updates, or critical alerts.
• To respond to your questions, support requests, or feedback.
• To send helpful tips, guides, or promotional content — only if you’ve opted in.

📈 To Improve Our Platform

• To analyze usage data and make the website faster, easier to use, and more useful.
• To understand which features are most helpful for local businesses.
• To test new features and improvements with real feedback (we don’t use personal data for this).

🔐 To Protect You and Others

• To detect and prevent fraud, spam, and unauthorized access.
• To enforce our Terms of Use and safeguard business owners and customers alike.
• To comply with applicable Indian laws and regulations when required.

We do not use your data for anything unrelated to Local Launch operations, and we never sell your personal or business information to third parties.

3. Sharing Your Information with Others

At Local Launch, we do not sell, rent, or trade your personal or business information. We only share data when it’s necessary to provide our services, comply with the law, or protect our platform.

🤝 Service Partners & Infrastructure

• We share minimal business data with partners like Supabase (database), Vercel (hosting), and file storage/CDNs — only to deliver the core features of your online store.
• These partners follow strict data handling and encryption standards.

📊 Analytics & Platform Monitoring

• We may share **non-identifiable data** (e.g., clicks, page visits, error logs) with analytics tools like Vercel Analytics or privacy-respecting alternatives.
• This helps us understand how users interact with the platform and improve your experience.

⚖️ Legal Compliance & Safety

• We may share information when required by Indian law, court order, or government regulation.
• We may disclose details to protect Local Launch users, enforce our Terms, or prevent fraud or cyberattacks.

Whenever we share data, we ensure it is protected, encrypted where necessary, and shared only with trusted providers. Your privacy and trust are at the heart of how Local Launch operates.

4. Your Privacy Rights

We believe your personal and business data belongs to you. As a user of Local Launch, you have full rights and control over your information. Here’s what you can do:

• 🔍 Access Your Data: You may request to view the personal or business data we store about you at any time.
• ✏️ Update Your Information: You can correct inaccurate or outdated details such as your business name, contact info, or logo.
• 🗑️ Request Deletion: You have the right to delete your business profile or request permanent erasure of your account data.
• 📩 Unsubscribe Anytime: You can opt out of marketing emails and service-related notifications with a single click.
• 🚫 “Do Not Track”: You can enable this setting in your browser. We respect DNT signals and avoid aggressive tracking techniques.
• 📜 Right to Explanation (India-specific): If we make automated decisions (e.g., in recommendations), you can request an explanation under India’s DPDP Act.

To make a request or exercise your rights, simply email us at hello@locallaunch.in. We respond to all requests within 7 business days.

5. Data Security

At Local Launch, your data’s safety is our top priority. We follow industry-leading practices to ensure your personal and business information remains secure, both in transit and at rest.

• 🔒 End-to-End Encryption: All communication between your browser and our servers is encrypted via HTTPS (TLS 1.2+) to prevent tampering or eavesdropping.
• 🗃️ Secure Storage: Your data is stored on Supabase using role-based access control, data encryption at rest, and secure object storage for assets like logos.
• 🏗️ Secure Infrastructure: Our platform is deployed on Vercel, which provides serverless deployment with automatic scaling, hardened environments, and frequent security patching.
• 🛡️ Controlled Access: Only authorized personnel can access backend systems, and all access is logged and monitored.
• 🔁 Backups & Recovery: Regular backups are maintained to prevent data loss in case of unexpected events or failures.
• 📍 Local Compliance: We take additional steps to align with India’s data protection standards under the Digital Personal Data Protection Act, 2023.

While no system is 100% immune to risk, we continuously monitor, audit, and improve our security infrastructure to keep your data safe from unauthorized access, misuse, or breaches.

6. Cookies & Tracking

We use a minimal and privacy-respecting approach when it comes to cookies and online tracking. Our goal is to provide a smooth experience without invading your privacy.

• 🍪 Essential Cookies: We only use cookies that are necessary for login sessions, secure authentication, and to keep you logged into your admin dashboard.
• 📊 No Behavioral Ads: We do not use cookies for personalized advertising, retargeting, or any third-party ad tracking.
• 📈 Analytics (Optional): We may use privacy-first analytics tools (like Plausible or Vercel Analytics) to understand basic usage patterns — but without collecting personal data or IP addresses.
• ⚙️ User Control: You can manage or disable cookies anytime through your browser settings. Disabling cookies may affect login or dashboard functionality.
• 🛑 No Hidden Trackers: We do not embed invisible trackers, fingerprinting scripts, or other intrusive tools on your storefront or admin pages.

We believe in giving you full control over your data. If we ever introduce new cookies or tracking methods in the future, we’ll update this page and notify users where necessary.

7. Children

Local Launch is designed for use by adults and business owners. We do not knowingly collect, use, or store personal information from children under the age of 13. If you are under 13, please do not submit any personal data through our platform.

If we discover that we have accidentally collected information from a child under 13, we will promptly delete such data from our records. If you believe that a child has provided personal data to us without parental consent, please contact us immediately at hello@locallaunch.in.

Parents or guardians who believe their child has submitted personal data to Local Launch can reach out to review, correct, or delete that information in accordance with applicable privacy laws.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations, or business practices. Any changes we make will be posted on this page with an updated "Last Updated" date at the top of the policy.

If the changes are significant or impact your rights in any material way, we will provide notice by:

• Emailing you at the address you provided, where applicable.
• Placing a prominent notice on our website or admin dashboard.

We encourage you to periodically review this page to stay informed about how we are protecting your information and maintaining transparency.

9. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy or how your personal data is handled, please don’t hesitate to get in touch with us.

You can reach our support team directly by email at hello@locallaunch.in. We strive to respond to all inquiries within 2–3 business days.

Postal communication (for legal or regulatory correspondence) can be addressed to our official address upon request.